So, you all know I like to have the occasional rant, and I think I'm well overdue one, so here goes.....
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| Oooops wrong George.... |
Over the last few months, following the George at Asda twitter and Facebook accounts I've noticed some mighty fine bits of clothing pop up. Excited by the fast fashion and low price, I've hot footed it over to the website only to be disappointed that the sizing stops at a 20.
Now this isn't the G21 range I'm talking about which we all know, very sadly stops at a 20, but just the regular old main range, which at one point used to run to a 24 the whole range through, there was a point Asda also had a plus range right through to a 28, but let's not drag up those memories eh?
Disappointed by the reduced size range I questioned the twitter crew, I was told that some of the ranges only ran to a 20 and that the top end of the sizing always sells out.... Oh wait.... Surely there's a message in there for you somewhere Mr Asda? A big FAT glaring message?
Then, last week a beautious dress appeared in my twitter feed, a sexy shirt dress, great autumnal colours, featured in some great editorials.... So off I went to the website to find, no surprises, it only ran to a 20.... So I *might* have written in my haste and anger a bit of ranty email... Yes I've become one of *those* people. I'm sorry, I couldn't help myself.... You want to see it don't you?
Hello there,
I am writing to you today regarding your PR and George range. First off I'd like to say I love the George line, I spend a lot of my hard earned cash on your range, but of late I've found it increasingly difficult to do so.
As a size 22/24 I've found that if the 22/24's haven't sold out instantly it would now seem that an increasing amount of your regular range only runs to a 20 now. I have to say I find this incredibly disappointing. I wondered if there was any reason behind this dramatic reduction in sizing range?
When I recently conversed with your twitter team regarding this, they were quick to dismiss my claims stating that the whole regular range (excluding g21 obviously) did run to a 24, but we both know this is not true.
In regards to blogger relations Asda are yet to get a good grasp on this vital area of PR, they very rarely RT any blogs that feature their clothing especially those from plus size bloggers, if I didn't know any better I'd say Asda had something against fat people (surely not?!) where as your main rival Tesco are currently working very closely with the plus size community to develop their ranges and are going out of their way to forge fantastic relationships.
I can only hope that Asda will take note of this great example and follow suit, because we'd sure like to continue spending our cash with you, but with limited sizing and poor communication, I fear we will take our business elsewhere. I for one, most definitely will.
Yours truly
Disgruntled fat bird.
Not too bad huh? I was both complimentary and constructive....
What did Asda have to say?..... Should I even be surprised by this response? No.
Hi Becky
Thank you for taking the time to contact me about the sizes in our George range.
I'm sorry there hasn't been as much choice available in your size. I can certainly understand how frustrating this must be for you, especially when you love the range.
After speaking with our Buying Team they've advised that we do have sizes up to a 24 in selected ranges. They have said they'll keep your feedback in mind for when they come to review the range.
Once again thank you for taking the time to contact me.
If there is anything else I can help you with, please let me know.
Kind regards
*
ASDA Service Team
*name removed
So what do you think? At a time when their main rivals are taking social media to the next level are Asda missing a trick? When their main rivals are investing in their plus size ranges are Asda missing ALL the tricks...?
But hey, they make billions, they don't need the fats do they..? Or do they? If media was to be believed its us greedy fatties who are buying all their junk food, baked goods, fizzy pop, frozen chips... *ahem*
So as happy as they are to sell us their £1 rollback deals, they don't want to clothe us in their bargain clothing.
Well George, this time, it is you, not me. I'm sorry to say, but I'm breaking up with you, I've been having a menage a trois with Florence and Fred. It's over.